The Top 10 PR Measurement Atrocities and how to Avoid them
Katie Paine's Measurement Blog
MARCH 9, 2023
If you are told to just show the “good news” you have crossed to the dark side. Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms.
Let's personalize your content