The Top 10 PR Measurement Atrocities and how to Avoid them
Katie Paine's Measurement Blog
MARCH 9, 2023
If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.
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