Remove Comparison Remove Consumer Remove Creativity Remove Customer Service
article thumbnail

The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Talk to Us!

Tools 60
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

6 Steps to Prepare for Your First Marketing Growth Hackathon

PR 20/20

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. Customer service team. How do they consume information? The list goes on.

article thumbnail

The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Think about management as coaching or as service. Employees are consumers of work.

Ethics 78
article thumbnail

Public relations in 2018

Stephen Waddington

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Action: Read widely and consume a variety of media. Bots have been developed to help with customer service, support and sales.

Publicity 164