Shift Communications
FEBRUARY 3, 2015
To explore why this is important, let’s look at an example of how data helps PR get press for clients. Let’s say Shannon has a company do some surveying for a client to pose questions to the industry as a whole. Data-Driven PR communications marketing math Research statistics' Meet Shannon.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR.
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Cision
JULY 2, 2015
Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.
Shift Communications
MARCH 17, 2015
In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. I mean safe. Photo Credit.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
See our earlier post for more on how to make surveys work for PR. Quality data may already exist. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.
Stephen Waddington
DECEMBER 11, 2019
As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.
Shift Communications
AUGUST 25, 2017
From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content can be a cornerstone for a successful company. Rather than being influenced by opinion and bias, turn to the data!
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