Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 75

Reputation Employee Leadership Product Launch 75

PR 20/20

JANUARY 15, 2019

Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. Live streaming events, Q&As or product launch.

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

DECEMBER 14, 2016

Most companies are blind to the massive PR resource that is their workforce. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits.

Employee 40

Employee Measurement Social Media Product Launch 40

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 48

Reputation Employee Leadership Product Launch 48

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 When a company is founded, it is built around a set of values.

Brand 40

Brand Branding How To Employee 40

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. Have they previously interacted with your company? In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison Internal International 40

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78