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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first trade show experience.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

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Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Learn more about Cleveland’s HUG and how you can become a member here.

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How to Choose a Press Release Topic for Small Businesses

PR Fuel

These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. Community Involvement. Don’t let it come to that!

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What is Technology PR?

5W PR

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.