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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

Read on to learn more about the role of public relations for doctors. Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. What are your goals?

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Impact of COVID-19 on NHS comms

Stephen Waddington

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

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Spotlight on a Solo PR Pro: Meet Pennie Rorex

Solo PR Pro

Her work on healthcare legislation led to a PR and marketing career in the hospital industry. In fact, a good chunk of Pennie’s career was spent in healthcare marketing and PR. As Pennie reflects on her career, she notes her two focus areas that were total opposites: healthcare marketing and county fairs.

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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The crisis has widened the socio-economic gap in society. The UK’s response has been daily press conferences.

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Behind the Headlines With Steve Majors

Cision

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. I learned that it’s all about relationships. Relate: Be a human being.