Remove Community Remove Creativity Remove Ethics Remove Guidelines
article thumbnail

Tackling bias in how we create and tell stories

Stephen Waddington

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. The consultation was distilled into our IDS ethical content guidelines 2021.

article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 151
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The {real} future of influencer marketing

Karen Freberg

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

article thumbnail

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). DePaul University College of Communications, 2011 – 2022.

Education 107
article thumbnail

In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

The legal community, and more specifically the in-house effect on law firms bear insight. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. By the way, the WSJ reporter on that byline used to write for PRWeek).

Agency 97
article thumbnail

Social Metamorphosis: Five AI Trends that are reshaping Social Media

Prohibition

AI is injecting itself into the creative process, reshaping how we express ourselves online. We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain.