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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Thousands of these documents are published every day on newswires and websites. Good afternoon.

Industry 153
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Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

We’ve used some of the noisiest conversations in our community of practice as our guide. Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting?

Publicity 128
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Media relations is thriving

Stephen Waddington

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

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Content Marketing Consistency: How Often Should You Publish?

Sword and the Script

Content marketing consistency means showing up in the same place, at the same time, with quality content the community finds useful. Consistency Conditions the Community. For generations, people picked up the newspaper from their doorsteps every morning. So how often should a business publish? It depends.

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How to Generate Leads From Social Conversations

Cision

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Avaya probably wasn’t even following that individual.

How To 198