Community Content Marketing Enterprise Interviews 
Cision
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.
Contently - Strategy
OCTOBER 18, 2022
Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. Customer Interviews. Lack of buy-in.
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Sword and the Script
APRIL 12, 2022
The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Enterprise monitoring may cost more. Meltwater offers 50 suggested metrics to measure your content marketing.
Sword and the Script
NOVEMBER 12, 2016
When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.
Sword and the Script
JANUARY 8, 2019
People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.
Flack's Revenge
MARCH 12, 2015
Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. A PR Week story, also shared by Judy, tried to gauge the reaction from the PR community. They had a unique talent for covering enterprise tech. The reason?
Sword and the Script
NOVEMBER 6, 2018
That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. The Smell of Popcorn with a B2B Movie.
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