Remove Communications Remove Print Remove Publicity Remove Wikipedia
article thumbnail

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid.

Tools 203
article thumbnail

The Media Kit: What To Include

Doctor Spin

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? The presumption is, of course, that any such publicity should be valuable to the organisation. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. But after that, it gets more nuanced. When in doubt, find another source to cite. The Check, Please!

article thumbnail

The PR Industry Needs More Than Just Better PR

Doctor Spin

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications?

article thumbnail

Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

It was a golden opportunity for PR to gain traction in a space dominated by two-way communication, relationships, and trust circles. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. There’s email marketing , not email communications.

article thumbnail

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm?

Education 270
article thumbnail

12 ways to produce a killer press release

Presspage

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. “Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard.

Wikipedia 103