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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. Seek out public sector websites such as GOV.UK Crowdsourced sources of forward planning data include Wikipedia.

Tools 203
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. The Check, Please!

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So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. The agency faces a formidable challenge fighting the wildfire of speculation surrounding the Olympic athlete since a Panorama investigation was aired.

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12 ways to produce a killer press release

Presspage

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Just the facts, ma’am Reporters look at press releases for facts, says Orly Telisman of Orly Telisman Public Relations. Write snappily Use active voice, not passive.

Wikipedia 103
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? References. Retrieved 2009-11-07.

Education 270
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How PR Can Establish Your Brand

Mora Communications

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story.

Brand 40
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

The former one-way flow of warnings, information and updates from emergency management to the affected public has become, not just a two-way system, but one of many partners, sources and systems. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm? References. Retrieved 2009-11-07.

Education 100