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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid.

Tools 203
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. But after that, it gets more nuanced. When in doubt, find another source to cite.

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12 ways to produce a killer press release

Presspage

“Ideally no more than one page of copy,” says says Caroline Niven, vice president of external communications at Mastercard. Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it.

Wikipedia 103
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How PR Can Establish Your Brand

Mora Communications

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story.

Brand 40
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. Emergency management: profession vs. field. How do you feel about this matter, what is your stance? References.

Education 270
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. 1 (Printed in Wikipedia, “Lorne M. Emergency management: profession vs. field. How do you feel about this matter, what is your stance? References.

Education 100
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The Media Kit: What To Include

Doctor Spin

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. In Wikipedia. In Wikipedia. 2 Press kit. 3 Press kit.

Media 52