Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences. Casey Boggs.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. The ability to identify a crisis before it takes place is the equivalent of having home insurance before an earthquake. Alerts that you can configure will help communications teams avoid and quickly diffuse crisis situations.

Company 73

Company Media Crisis Insurance 73

Mora Communications

AUGUST 31, 2015

Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business? Most people will tell you to stay local, because that’s where your bread and butter is. Maybe, but probably not.

Media 49

Media Local Insurance Insurance 49

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Based on your company’s research, what are some communications best practices related to COVID-19 vaccines?

Communications 189

Communications Insurance Insurance Community 189

MaccaPR

JUNE 16, 2016

While the decision tree for these physicians wasn't suprising (proximity to the patient's home, insurance coverage, etc.), there was another common refrain that presented both an opportunity and challenge for growing the hospital system's referral base: help facilitate better physician-to-physician communication.

Social Media 48

Social Media Healthcare Marketing Media 48

Cision

NOVEMBER 16, 2015

I thought of this process in the context of communication professionals. Are there opportunities to simplify that will allow you to communicate more effectively at a larger scale? Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined.

Measurement 120

Measurement Resources Technology Examples 120

PRSay

OCTOBER 29, 2020

Communications challenges ahead. The “next big lie” is that any vaccine will be dangerous, signaling “an enormous communications challenge ahead.”. Further complicating the communications challenge, Americans no longer have a unified sense of which news sources are trustworthy. It’s not enough to just say this is true.

Insurance 87

Insurance Insurance Conference Technology 87

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I’ve learned more about technology in the last three weeks than I’ve known in the last five years. To be able to communicate and keep those relationships going until you get back to normal is going to be key.

Crisis 78

Crisis Local Facebook Social Media 78

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. Is High-Deductible Health Insurance Worth the Risk? , Our strong integration with marketing technology resulted in this business press hit in CNBC. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60