Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Waxing UnLyrical

JULY 18, 2016

Are You Making PR Measurement Mistakes? Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. cta] The post Connecting PR To Business Results appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We do not make direct sales in public relations; we are not sales people. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. cta] The post {PR}edict: Predictive Analytics and the Future of PR, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 87

Analytics Engineering Data Reddit 87

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 2, 2015

But as someone who has been in your shoes, here are a few of the initial things I think you should have in your tool belt: Google Analytics knowledge – Google offers training courses that will teach you the ins and outs of the platform. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. cta] The post How to find a 10x Marketer, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. The post How to find a 10x Marketer, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Katie Lioy.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

OCTOBER 31, 2016

Compound the avalanche of content with little to no meta-data and you have a recipe for opacity in visual content reporting. At World of Watson, IBM showcased Watson’s ability to recognize, based on over a billion image training library, the contents of images – with no other context. Vice President, Marketing Technology.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132