Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Sentiment/tone analysis. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. We do not make direct sales in public relations; we are not sales people. The problem that public relations solves is a lack of awareness and trust, not a lack of conversion or revenue.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

SEPTEMBER 25, 2017

This is specific to data science; feature engineering is the time we spend ensuring we’ve selected good data and trained our models appropriately. The fourth circumstance in which predictive analytics go awry is in insufficient engineering.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

JULY 26, 2017

When lining up your speaking bench, it’s important to identify a spokesperson who is media trained, able to make him/herself available at a moment’s notice and is someone that will carry the message impactfully (e.g., Next is crafting the messaging and determining the best communication medium(s) to activate.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Beyond PR

MARCH 30, 2018

In what’s called “supervised learning,” for instance, technology can use what it is given, or “training data,” to get from A to B on a particular task where you know exactly what the end result should be. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

But as someone who has been in your shoes, here are a few of the initial things I think you should have in your tool belt: Google Analytics knowledge – Google offers training courses that will teach you the ins and outs of the platform. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 31, 2016

Compound the avalanche of content with little to no meta-data and you have a recipe for opacity in visual content reporting. At World of Watson, IBM showcased Watson’s ability to recognize, based on over a billion image training library, the contents of images – with no other context.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

we take this data series and project it forward, using the existing 5 years’ data as the training data. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132