Communications Data-Driven PR Mobile Technology 
Shift Communications
FEBRUARY 16, 2016
The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. It’s no longer a matter of brands considering strong mobile adaptation.
Onclusive
SEPTEMBER 20, 2017
PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.
Shift Communications
APRIL 1, 2016
SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. But developing research and generating data that media find worthwhile is easier said than done. Instead, they ask that the focus be on polling retail executives. This is a mistake.
Shift Communications
DECEMBER 4, 2017
Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.
Shift Communications
MAY 22, 2017
In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. We see this happening in the communications and PR industry. Public relations will be impacted by data science in several ways. Vice President, Marketing Technology.
Shift Communications
NOVEMBER 5, 2015
In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? Christopher S.
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