Masters in Communications

OCTOBER 30, 2018

Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. RELATED : Is Media Bad or Good? The Power of Storytelling.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Flatiron Communications

SEPTEMBER 9, 2015

I suppose it all started with Tang, that chemically concocted, orange-colored powdered drink made famous in the early sixties by Mercury astronaut John Glenn. .” Clever marketing types have long understood the allure of space, and specifically the PR bump their products could receive through their presence on a mission.

Film 28

Film Chemicals Internal International 28

Beyond PR

APRIL 22, 2016

For example, if your business requires employees to use dangerous machinery or chemicals, your risks will differ from those of a business dealing with online sales. With certain crises, you will need to halt your usual daily chatter on social media or post an update on your website’s homepage. Bonus Tip: Regularly Revisit the Plan.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

5W PR

FEBRUARY 21, 2020

Consumers take in many considerations leading up to their purchase decisions. According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%). Size-Inclusive.

Brand 157

Brand Branding Chemicals Consumer 157

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Perhaps what is more surprising is how the concept of community relations – or social responsibility as it is commonly termed today – is often considered to have arisen from the mid-1960s’ consumer movement, 1970s’ environmental movement and responsiveness to stakeholder pressures in the 1980s. requests for speakers.

Community 40

Community Employee Local Groups 40

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500.

Social Media 117

Social Media Study Blogging Company 117

Mindful Marketing

NOVEMBER 30, 2018

In fact, certain high schools, like Plainedge High School in New York, have installed special chemical detectors in bathrooms to sense changes in the air and notify administrators when students are “vaping.” One good thing is that e-cigarettes don’t have as many harmful chemicals as burned cigarettes. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Study 50

ImPRessions - Crenshaw Communications

JULY 26, 2017

A good PR person is focused on building relationships with influential media, who in turn reach actual consumers, or in this case, voters. He would have done better – and retained his reputation – by focusing on the media audience in front of him, though it’s possible his tenure would have been even shorter.

Chemicals 213

Chemicals Television Reputation Examples 213