PRSay
OCTOBER 10, 2022
brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.
5W PR
JUNE 2, 2023
To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.
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PRSay
SEPTEMBER 19, 2022
Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.
Katie Paine's Measurement Blog
JULY 20, 2023
For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.
Bianchi Biz Blog
APRIL 5, 2021
While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. I represent Crain Communications and Automotive News as chairman of the annual Automotive Golf Classic, which has raised millions of dollars over the years for the Boys and Girls Clubs of Southeastern Michigan.
Mindful Marketing
DECEMBER 28, 2019
.” In addition, burning garments that contain polyester, which comprises about 60 percent of the fiber market, means the release into the air of harmful CO2 , as well as chemicals often present in clothes. Other ways firms have attempted to destroy unwanted products have included shredding and landfilling.
Masters in Communications
OCTOBER 30, 2018
Neuroeconomist Paul Zak‘s research indicates that our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus, while the cute factor of the animals releases oxytocin, the feel-good chemical that promotes connection and empathy. This can reinforce our own ideals, or it can challenge them.
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