Branding, Data-Driven PR, Measurement and Trends

Data-Driven PR Campaign Planning: Part 2

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story.

Data-Driven PR

Data-Driven PR Data Measurement Trends

Data-Driven PR Campaign Planning: Part 1

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR

Data-Driven PR Data Analytics Product Launch

6 PR Trends For Your Brand In Q4 And Beyond

The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image.

Trends

Trends Brand Branding Analytics

Adapting to a Data-Driven PR World

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t.

Data-Driven PR

Data-Driven PR Data Analytics Technology

Embracing the Data-Driven PR Future (And Math)

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

Data-Driven PR

Data-Driven PR Data Software Analysis

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. Disruption happens to industries measured in weeks and months rather than years or epochs. The 2018 PR Mega-Trends.

Trends

Trends Publicity SEO Advertising

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy

Strategy Brand Branding Technology

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline.

Trends

Trends Publicity Analytics Software

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics

Analytics Measurement Data Technology

This Is How PR Influencers Think You Should Be Using Data

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Being a good communicator doesn’t mean you can’t be data-driven. Why is this the case?

Data

Data Data-Driven PR Analytics Measurement

Much to Loathe About Programmatic Thinking

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-driven is just that—information drives the direction, moves us forward.

Data-Driven PR

Data-Driven PR Data Technology Print

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing

Content Marketing Marketing Google Trends

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

Trends

Trends YouTube Video Social Media

Latest PR Trends

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends

Trends Data SEO Consumer

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends

Trends Data-Driven PR Analytics Survey

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement

Measurement Data-Driven PR Survey Storytelling

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook

Facebook Social Media Mobile Video

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B

B2B Marketing Construction Analytics

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Social : Without a doubt, social is a key element in anything digital today.

Communications

Communications Analytics Infographics Data-Driven PR

What is the value of an impression?

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? I can’t recall a single brand or product on any recent drive. Here’s a simple way to do so: measure how often people search for you by name. Christopher S.

Analytics

Analytics Measurement Software Survey

What is the value of an impression?

Shift Communications

OCTOBER 19, 2015

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? I can’t recall a single brand or product on any recent drive. Here’s a simple way to do so: measure how often people search for you by name. Christopher S.

Analytics

Analytics Measurement Software Advertising

Public Relations Today

Data-Driven PR Campaign Planning: Part 2

Data-Driven PR Campaign Planning: Part 1

Trending Sources

6 PR Trends For Your Brand In Q4 And Beyond

Adapting to a Data-Driven PR World

Embracing the Data-Driven PR Future (And Math)

Top Public Relations Trends in 2018: Introduction

What is Tech PR? PR strategies that sell your tech brand

Three Public Relations Mega-Trends in 2017

20 PR and Marketing Predictions for 2022

Demystifying PR ROI

This Is How PR Influencers Think You Should Be Using Data

Much to Loathe About Programmatic Thinking

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

2024’s Top 5 PR Trends: What to Watch

Latest PR Trends

2024’s Top 5 PR Trends: What to Watch

Why CEOs Should Invest in PR Attribution and PR Measurement

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

What’s the New “Norm” for B2B Marketing?

The Top 5 Skills That Young (And All) Communicators Should Develop

What is the value of an impression?

What is the value of an impression?

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