How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs. Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. There are three simple ways to measure the value of PR this year. Does it reinforce the brand story?
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