Remove Branding Remove Creativity Remove Leadership Remove Trade Shows
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How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258
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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently - Strategy

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. I agree with that so much.

Brand 118
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Instead, look for ways to amplify your news by tying it to a broader industry issue in a more creative fashion. Looking for a way to get your creative juices flowing?

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.

Airlines 120
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Is the Buyer’s Journey Becoming Passé?

Sword and the Script

Your Brand is Not the Hero…Your Customer is the Hero. How B2B Marketing Can Get More out of Trade Shows. Can your PR firm bring big creative ideas and execute on them? If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. How the Buyer’s Journey Fell from Grace.

B2B 67
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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

7) How B2B Marketing Can Get More out of Trade Shows. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. The 7 Worst-Performing Blog Posts in 2017.