Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. Videos reach a wide audience and communicate your brand’s story effectively through various social channels. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. This little act completely changes the context in which visitors view the offer.

Pitching 60

Pitching eBook Advertising Advertising 60

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. In a day and age where marketers are pressured to prove value, what is the ROI of pitching a product in and around the context of a tragedy with tone-deaf enthusiasm? Do we even have a reaction?

Advertising 63

Advertising Advertising Viral Video 63

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story.

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Tools Media Software Analysis 162

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. The story generated millions of positive news impressions for the brand and this truly special employee.”.

Print 60

Print Media Travel Wireless 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

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Report Media Advertising Advertising 225

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO.

Real Estate 57

Real Estate How To Web Case Study 57

Bad Pitch Blog

JUNE 22, 2008

Well, in the world of Google, YouTube and all that Web 2.0 So for those of you that only employ a pitch or release, pay attention to some basic rules of extending what you (we) do. So for those of you that only employ a pitch or release, pay attention to some basic rules of extending what you (we) do.

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Viral Pitching Consumer YouTube 40

Flatiron Communications

NOVEMBER 14, 2014

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO and CBS have all accelerated the demise of real-time TV viewership on any given day. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Netflix’s release of an entire binge worthy-enabled season of House of Cards along with the DVR, Hulu, YouTube and shortly HBO Â and CBSÂ have all accelerated the demise of real-time TV viewership on any given day. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.”

Media 28

Media Mobile Pinterest Journalism 28

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

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Content Marketing Infographics Insurance Insurance 111