MaccaPR
JULY 2, 2014
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Your brand name is only as good as your reputation. Richard Branson.
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The Proactive Report
OCTOBER 30, 2023
The more you know about your customers, clients, employees, and competitors, the better your planning will be. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” Rand Fishkin.
Communications Conversations
MAY 22, 2018
Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.
Doctor Spin
MARCH 19, 2023
It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. In Wikipedia. In Wikipedia. For example, suppose the goal of a PR campaign is to increase brand awareness. In Wikipedia. In Wikipedia.
Flack's Revenge
DECEMBER 7, 2020
Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. They can build a better interface or “wrapper” and brand on processes and customer service. Secret Sauce in IT.
Melissa Agnes
JUNE 3, 2014
Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?
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