Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Wikipedia is just plain popular.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Communications Conversations

MAY 22, 2018

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” But, by and large, Employer Brands are still largely managed by HR teams. It’s time for communicators to step in and help manage these Employer Brands.

Communications 83

Communications Brand Branding Wikipedia 83

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR in High Definition

OCTOBER 23, 2019

When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’. Employees will leave. You’ll lose the halo effect of a good reputation. of all climate change.

Airlines 48

Airlines Local Wikipedia Travel 48

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. At a social event, a receptive individual might be a familiar face, a person you know by reputation, or a person who is under-engaged. Want to make your brand more sociable on social?

Social Media 120

Social Media Media Wikipedia Tools 120

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. For example, if an organisation decides to measure the number of media mentions, it signals that media coverage is crucial in building its reputation. In Wikipedia.

Measurement 52

Measurement Communications Wikipedia Social Media 52