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2019 Marketing Strategies for Small Business Owners

Critical Mention

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. If you’re a small business owner, these can be tougher to achieve. Take advantage of Google My Business. SCHEDULE A DEMO. Event marketing.

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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? Remember, business buyers are people, too, and most of them are on Facebook. Targeting local and small businesses.

B2B 344
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Why Earned Media is More Important Than Ever

Critical Mention

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113
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Managing the Challenges of Bad Publicity

Critical Mention

Both big and small businesses are subject to receiving various forms of negative comments and publicity. While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Think Before Reacting. Always Listen.

Publicity 105
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7 PR Blogs You Should Be Following

Critical Mention

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. Offer useful information and insights.

B2B 170
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4 Small Steps that Pack a Big PR Punch

Beyond PR

Small businesses are the engine driving the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. According to the U.S. Build relationships with the media.