Brand Corporate Marketing Wireless 
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message. Showing a brand’s humanity.
Deirdre Breakenridge
FEBRUARY 25, 2016
Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. Just ask Qualcomm Wireless Reach.
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Communications Conversations
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? Will it eventually metriculate down to midsized and smaller brands? But you what?
Cision
JULY 26, 2017
What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.
Sword and the Script
JANUARY 14, 2020
She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. I wanted to tackle the challenge of making our brand more prominent in mainstream media. So, what’s the problem?
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. For example, once shopping app Retale had been in the marketplace for a few years, we engaged a personal finance expert to help drive visibility and humanize the Retale brand.
Sword and the Script
MARCH 20, 2018
More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibility. And that’s how G2Planet got started in creating technology platforms to manage marketing events. There’s nothing like having an experience.
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