Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong
Contently - Strategy
AUGUST 11, 2022
As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Focus on big ideas and big rocks.
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