Remove Brand Remove Consumer Remove Technology Remove Wireless
article thumbnail

Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand.

article thumbnail

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad.

Wireless 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE).

Travel 120
article thumbnail

In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Brands are shifting focus to “Association” rather than “Advertising”. If you can’t get them organically, brands will have to pay for them. Virtual Reality heats up and meets the desire for data as well as brand experiences. Just ask Qualcomm Wireless Reach. I know, being deep rules. Being superficial doesn’t.

Wireless 150
article thumbnail

Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

article thumbnail

How to Improve Your Social Media Targeting

Cision

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

article thumbnail

How to use Twitter Audience Insights for Marketing

Shift Communications

You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. What if you’re not a consumer goods maker or a TV producer? Vice President, Marketing Technology. Christopher S.

Twitter 60