Brand Consumer Pharmaceuticals Trends 
ISEBOX
JANUARY 5, 2016
PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.
ISEBOX
JANUARY 5, 2016
PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.
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The Hoyt Organization
MARCH 25, 2024
Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
Cision
APRIL 29, 2015
Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. leave me with a favorable or unfavorable impression of the brand?
PRSay
OCTOBER 11, 2019
But we’re all interested in keeping up with industry trends — and with continuously improving our craft. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked. So the question becomes: What metrics will demonstrate the value of public relations?
Cision
MAY 5, 2016
Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.
Waxing UnLyrical
MAY 13, 2019
Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Here are: Some Brands that Failed to Listen.
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