Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. However, one thing is certain: No marketing strategy is complete without some form of paid social media.

Advertising 62

Advertising Advertising Social Media Strategy 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

OCTOBER 25, 2022

Y ou should know one thing about marketing—you get what you put into it. Well, suppose your marketing plan only consists of reposting celebrity memes or celebrating "national donut day" with a donut GIF*. In that case, we hate to say it, but your sales goals will likely not be met on that "marketing plan" alone.

Marketing 52

Marketing Construction Viral Strategy 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. See how they market online. Are calls to action part of their marketing tactics?

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. What is Digital PR? Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Mark My Words

FEBRUARY 23, 2018

Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED. It shouldn’t surprise us that brands have attempted to cash in on the offence economy.

Print 60

Print Viral Film Construction 60

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. That’s me done, I’ll hand it over to our Marketing Manager Haley Corzo for her predictions for next year.

Trends 78

Trends Social Media Community Viral 78