The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 101

Strategy Brand Branding SEO 101

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Brand 323

Brand Branding eBook Advertising 323

Agility PR Solutions

JULY 17, 2023

Want to learn how to create an effective SEO PR strategy? A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. That’s a great idea.

SEO 147

SEO Strategy Brand Branding 147

Ronn Torossian

NOVEMBER 10, 2022

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. The post Understanding and Improving Brand Perception for Success appeared first on.

Brand 370

Brand Branding Company Strategy 370

HMA Public Relations

FEBRUARY 15, 2024

Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!

Strategy 91

Strategy Brand Branding Consumer 91

Prowly

MARCH 18, 2024

Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104

Agency How To Publicity Brand 104

Prowly

MARCH 18, 2024

Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

Agency 104

Agency How To Publicity Brand 104

Agility PR Solutions

JANUARY 15, 2024

It is a strategic process that involves collecting, studying, and concluding data from various media […] The post 3 ways media monitoring can help your brand or firm with content strategy appeared first on Agility PR Solutions.

Strategy 175

Strategy Brand Branding Media 175

Ronn Torossian

MAY 6, 2022

It’s not always easy for healthy snack brands to market their products to the target audience given the number of market competitors they have to face. However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media.

Strategy 195

Strategy Publicity Consumer Brand 195

Agility PR Solutions

MARCH 31, 2024

People are bombarded with information online through reels, tweets, and […] The post 9 ways micro-moments can positively impact your brand awareness strategy appeared first on Agility PR Solutions. If used correctly, they can be an effective marketing tool.

Strategy 101

Strategy Brand Branding Instagram 101

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195

Brand Branding Internal International 195

Agility PR Solutions

MARCH 18, 2024

PR strategies traditionally relied heavily on media mentions to gauge brand exposure. Today’s digital age demands more comprehensive approaches to brand visibility. Log monitoring provides insights beyond traditional media mentions and allows PR professionals to bolster their strategies for enhanced brand visibility.

Strategy 106

Strategy Brand Branding Media 106

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370

Brand Branding SEO Engineering 370

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

MARCH 13, 2024

Tools like ChatGPT and its counterparts are revolutionizing how […] The post Mastering the cognitive revolution: How AI and brand strategy combine for business growth appeared first on Agility PR Solutions. The number concerned about AI in daily life has increased by 14 percentage points since December 2022.

Strategy 101

Strategy Brand Branding Tools 101

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

Agility PR Solutions

SEPTEMBER 26, 2023

I distinctly remember receiving a message from one blogger who touted her one million Twitter followers as the reason why […] The post 5 tips for managing your brand influencer strategy appeared first on Agility PR Solutions.

Strategy 113

Strategy Tourism Brand Branding 113

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 181

Social Media Video Strategy Brand 181

Solo PR Pro

MAY 7, 2024

Public Relations professionals know the power of cultivating a strong brand. Yet, we often push our own brand building to the bottom of our priority list. As a solo PR pro, personal branding is a vital component of your business strategy. Define Your Brand Identify what you want to be known for.

Brand 92

Brand Branding Reputation Ethics 92

Agility PR Solutions

DECEMBER 6, 2023

Gone are the days when text-based content and verbal communication were enough to promote healthy public relations. Modern communication strategies are incomplete without visual storytelling. Now, the landscape of media pitches has witnessed a significant transformation.

Pitching 106

Pitching Strategy Brand Branding 106

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

Agility PR Solutions

FEBRUARY 4, 2024

The result is a disconnected audience, […] The post Tapping integrated communications for brand purpose: 6 strategies for authentic messaging appeared first on Agility PR Solutions.

Strategy 106

Strategy Communications Brand Branding 106

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Ronn Torossian

MARCH 12, 2024

People are swarmed with information left, right, and center, making it crucial for brands to foster authentic connections that are built on trust. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Tools Brand 195

Ronn Torossian

MAY 20, 2021

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on. A narrative has to be used to convey […].

Storytelling 195

Storytelling Brand Branding Consumer 195

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication authority, including its reputation and reach. ? Article sentiment toward the brand. What is PR Attribution ?

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

SEPTEMBER 14, 2023

Not only have they consistently delivered in terms of product quality, but the […] The post 5 steps for building an effective brand experience strategy appeared first on Agility PR Solutions. You’ve bought from there many times before.

Apparel 101

Apparel Strategy Brand Branding 101

Onclusive

APRIL 26, 2021

Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Prowly

NOVEMBER 1, 2020

It shouldn’t come as a surprise that public relations (PR) is important if you want to build and maintain a positive brand image in the market. The post How to Build a Simple PR Strategy For Your Brand? The power of PR is such that it can make or break your business. appeared first on Prowly Magazine.

Strategy 197

Strategy How To Brand Branding 197

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Onclusive

MARCH 9, 2023

International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world. Businesses should be using their PR power and influence to speak out on behalf of women everywhere and position their brand in alignment with International Women’s Day.

Internal 195

Internal International Brand Branding 195

Agility PR Solutions

APRIL 17, 2022

Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan.

Strategy 154

Strategy Brand Branding Pitching 154

Agility PR Solutions

DECEMBER 23, 2021

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. The post ROI-focused branding strategies to drive measurable results in 2022 appeared first on Agility PR Solutions.

Measurement 153

Measurement Strategy Brand Branding 153

Prowly

MAY 17, 2024

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track.

Reputation 104

Reputation Examples Strategy Corporate 104

Agility PR Solutions

OCTOBER 17, 2023

Image source: Pexels Understanding the power of keywords The foundation of any […] The post 6 crucial strategies for generating more Google traffic for your brand appeared first on Agility PR Solutions.

Google 101

Google Strategy Brand Branding 101