Prowly

MARCH 18, 2024

Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Ronn Torossian

APRIL 9, 2024

Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices.

Leadership 221

Leadership Publicity Pitching Industry 221

Ronn Torossian

DECEMBER 13, 2021

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195

Brand Branding Internal International 195

Business Wire

OCTOBER 26, 2023

And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?

Blogging 471

Blogging Brand Branding Trends 471

Ronn Torossian

NOVEMBER 30, 2022

PR is mainly about maintaining a relationship between a business and the public. The post Real estate branding with PR appeared first on. This is how PR can help position a business in a manner that it appears to be reliable. It is always worth the time to pursue […].

Real Estate 195

Real Estate Brand Branding Publicity 195

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

APRIL 15, 2024

Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software (..)

Consumer 163

Consumer Brand Branding Software 163

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Prowly

MARCH 22, 2024

Brand monitoring helps to track online brand mentions to assess public perception, pinpoint trends, uphold reputations and evaluate PR campaigns. In the first part of this article, we […] The post 13 Best Brand Monitoring Tools for PR Managers Compared (2024) appeared first on Prowly Blog.

Tools 104

Tools Brand Branding Reputation 104

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world.

Publicity 98

Publicity Brand Branding SEO 98

Agility PR Solutions

FEBRUARY 7, 2024

There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.

Brand 171

Brand Branding Customer Service System 171

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

JUNE 28, 2023

As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. The aim of your brand is to really give […] The post How brand loyalty strategies work—and why your brand needs one appeared first on Agility PR Solutions.

Brand 155

Brand Branding Strategy Company 155

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

Agility PR Solutions

APRIL 8, 2024

It’s every brand marketer’s dream to have their company name and products become household names. Google is a great example as its brand name is now synonymous with its product function—colloquially known as “becoming a verb,” as in “why don’t you google it and find out?”

Brand 100

Brand Branding Google Course 100

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 102

Storytelling Brand Branding Consumer 102

Agility PR Solutions

OCTOBER 4, 2022

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […]. appeared first on Agility PR Solutions.

Brand 148

Brand Branding Study Consumer 148

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Brand Branding Ethics 78

5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Highlighting health and wellness offerings If the brand offers health-conscious products, this is the time to shine a spotlight on them.

Publicity 78

Publicity Brand Branding Local 78

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. It’s time to evaluate what’s happening.

Brand 147

Brand Branding Crisis Exercises 147

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. Here are some best practices to consider.

Strategy 104

Strategy Brand Branding SEO 104

HMA Public Relations

MARCH 21, 2024

It's not just our homes that can benefit from a good spring cleaning—your brand can too. Discover how public relations strategies can help launch a new image, tell compelling stories, introduce fresh perspectives and more in this blog post from Justin Liggin. Learn more!

Brand 90

Brand Branding Blogging Strategy 90

Agility PR Solutions

FEBRUARY 9, 2022

Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The post How your branding impacts public relations—and 3 tips on how to improve it appeared first on Agility PR Solutions.

Publicity 164

Publicity Brand Branding How To 164

HMA Public Relations

FEBRUARY 23, 2024

Brands are embracing sustainable practices now more than ever. Justin Liggin discusses sustainable change for brands and its benefits in connecting with audiences in this blog post. Read more!

Brand 87

Brand Branding Blogging Publicity 87

Agility PR Solutions

APRIL 3, 2024

As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage.

Writing 110

Writing Brand Branding Consumer 110

Agility PR Solutions

FEBRUARY 5, 2024

Here are 9 ways you can use them to improve your brand performance. Thе importancе of AI markеting tools Thе world of markеting is […] The post 9 ways to use AI tools to improve your brand performance appeared first on Agility PR Solutions.

Tools 176

Tools Brand Branding Marketing 176

Agility PR Solutions

NOVEMBER 12, 2023

All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter.

Brand 180

Brand Branding Strategy Marketing 180

Agility PR Solutions

MARCH 24, 2024

Today’s consumers, especially the fast-rising and deep-pocketed Gen Z sector, want to know what your brand is doing to help make the world a better place—and this is a key […] The post Brands for a better world: New study ranks quality-focused US brands that are contributing to a healthier planet—who’s leading?

Study 117

Study Brand Branding Consumer 117

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 140

Brand Branding Nonprofit Government 140

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 175

Consumer Brand Branding Course 175

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164

Consumer Brand Branding Marketing 164

Wadds Inc.

OCTOBER 4, 2023

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. The blunt language is clearly designed to shock” - Financial Times.

Brand 122

Brand Branding Reputation Financial 122

Agility PR Solutions

FEBRUARY 26, 2024

Good crisis communication skills are especially essential to public relations, regardless of industry. Below, we’ll consider the etiquette and best practices for crisis communication and […] The post Mastering skills for crisis communications: Is your brand ready? When they do, will you be ready?

Crisis Communications 110

Crisis Communications Crisis Communications Brand 110

Axia PR

AUGUST 1, 2023

While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success.

Brand 118

Brand Branding Publicity 118