Remove Brand Remove Branding Remove Crisis Remove Reputation
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Crisis Management: Knowing When a Crisis is OverĀ 

Ronn Torossian

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery.

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Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences.

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Why Public Relations Is King During A Crisis

Onclusive

The role of public relations is to positively place a brand into news stories. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Somewhat paradoxically, it is also the most cost-effective.

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Whatā€™s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms ā€œ public relationsā€ and ā€œreputation managementā€ are sometimes used interchangeably. Gartner calls reputation management ā€œthe practice of influencing stakeholder perceptions and public conversations about an organization and its brands.ā€ So what is the difference between PR and reputation management?

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How to Recover from a Reputation Crisis and Rebuild Your Brand

Prowly

A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. Otherwise, your brand might end up losing market value and plunging into a financial deep hole.

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How to Turn Your Brand Crisis into PR Success with Ease

Cision

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Read on for three tips to turn a social media crisis into a PR win.

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What to do during a PR crisis and how to move on

Onclusive

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. Thatā€™s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DONā€™T avoid a crisis.

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