blogs ad-tech-pr-predictions-for-2020 
ImPRessions - Crenshaw Communications
DECEMBER 17, 2019
Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA. To some, ad tech is a baffling alphabet soup of acronyms, like DMP , DSP , SSP , and CCPA.
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.
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Sword and the Script
MARCH 14, 2023
Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.
Sword and the Script
JUNE 7, 2022
There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022…. I took a business ethics course when I was studying for my MBA. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals.
Sword and the Script
OCTOBER 22, 2019
To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. 52% said online display ads; (I have a bridge for sale too!).
Sword and the Script
DECEMBER 20, 2022
Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be That’s one of my favorite quotes and I think of it every time prediction season comes around. My own predictions are listed at the very bottom.
Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.
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