article thumbnail

The Difference Between Health & Wellness

5W PR

It also includes pharmaceutical and medical device businesses. Stories can be shared through social media posts, blog articles and website testimonials. These partnerships will improve their reputation and trustworthiness. Health industry The health industry strives to prevent and treat diseases and illnesses.

article thumbnail

When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. Their reputation can be damaged as a result. That’s not necessarily the case.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Currently dealing with a reputational issue?

article thumbnail

A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. fore distribution.

article thumbnail

Engaging (and grilling) the social side of James Grunig

PR Conversations

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

article thumbnail

Savvy Strategy Helps Duchesnay Bounce Back After a Social Media Snafu

ISEBOX

The hit to the drug maker’s reputation wouldn’t be such a quick fix. The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. Duchesnay responded by following the FDA letter’s action items immediately.

article thumbnail

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Many of them offer COVID-19 vaccinations.