Deirdre Breakenridge

SEPTEMBER 12, 2018

Bernays, arguably the “Father of Public Relations,” a LOT! He was…and remains to me…an incredible example of gentlemanly behavior and public relations professionalism. 61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. on various occasions.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. Start by defining your knowledge base at a high level. Public Relations' Some of them are pretty good. a really bad idea.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

The Proactive Report

MAY 12, 2017

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. Brilliant content posted on your website, blog or newsroom will not do the job. Ignoring the power of influencers.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. What publications do they read on a regular basis? If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”

Strategy 108

Strategy How To Content Marketing Analysis 108