Blogging Knowledge Base Marketing Publicity 
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.
The Proactive Report
MAY 12, 2017
Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.
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Polaris
AUGUST 28, 2014
Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. Start by defining your knowledge base at a high level. Public Relations' Some of them are pretty good. a really bad idea.
Presspage
SEPTEMBER 19, 2017
In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?
Contently - Strategy
NOVEMBER 27, 2018
A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At
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