Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. Brilliant content posted on your website, blog or newsroom will not do the job.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. When I work with large technology companies, all they want to do is reach the CMO. What publications do they read on a regular basis? Set a mission, goals, and KPIs.

Strategy 108

Strategy How To Content Marketing Analysis 108