ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I only need to write 3 tips, instead of 8, to make my point.). Start by defining your knowledge base at a high level.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

The Proactive Report

MAY 12, 2017

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. Brilliant content posted on your website, blog or newsroom will not do the job. SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113