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Every company should have a crisis handbook

PR in High Definition

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Ethics Right at Your Fingertips

PRSay

” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. The BEPS Handbook gives historical context to why the Code of Ethics exists and has evolved. If you are a new Chapter ethics officer the Handbook.

Ethics 105
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Guarding your organisation’s reputation is your responsibility – but how do you play a key role in shaping it?

PR in High Definition

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. No onboarding, policies, rules or handbooks can supercede the importance of employees living the company’s values from within. .

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. Charlie Pownall used to be the regional managing director at Burston Marstellar amongst many other roles. How is the book structured?

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. ” You can find his blog, podcast (“The Marketing Companion”), and books at businessesGROW.com.

Marketing 239