Remove Blogging Remove Guidelines Remove Newspapers Remove Reputation
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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. company website, blogs). Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? news articles).

Viral 52
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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article.

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5 Ways the Communications Editor Role has Changed

Presspage

Who’s going to respond more favorably: the Instagram influencer or the newspaper editor? And while no communications editor worth his or her salt would knowingly disperse incorrect information, utilizing reputable sources and citing verifiable facts is more important than ever. What Fake News?

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. A final lesson for our MaccaPR blog readers?

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How to Make Bylined Articles Work for You

Solo PR Pro

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Review submission guidelines (if available). Who is your audience? Is it “on message”?

How To 40
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178