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ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Take the byline and convert the information to a blog post. In a longer format, the piece becomes fodder for a talk at an upcoming conference.
Stephen Waddington
JULY 11, 2017
The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 But only 4.6%
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Presspage
NOVEMBER 6, 2017
An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media.
Contently - Strategy
DECEMBER 4, 2018
You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.
MaccaPR
DECEMBER 19, 2016
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Pin all your landing page URLs and blog posts to encourage sharing of them!
Beyond PR
MAY 17, 2018
With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.
PR 20/20
AUGUST 9, 2016
And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.
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