Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read.

SEO 98

SEO Interviews Blogging Engineering 98

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Stephen Waddington

JANUARY 20, 2019

It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history. Twitter: conversation not traffic My PESO blog was retweeted 15 times and liked 50 times within 24 hours. I’ve stopped spamming out my blog posts as they’re published.

Twitter 61

Twitter Print Crisis Travel 61

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. Why does your audience need it?

eBook 100

eBook Newspapers Writing Print 100

Presspage

FEBRUARY 10, 2020

If the image is to go into print, it needs to be at least 1MB. Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance.

Pitching 78

Pitching Advertising Advertising Product Launch 78

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable. Want more blogs like this? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Luckily, hundreds of online templates are available to download free, or you can create your own document. Also, when pitching print magazines, consider the necessary lead time. Do you prefer a weekly, monthly or quarterly calendar?

Pitching 125

Pitching Interviews Video Report 125

Stephen Waddington

OCTOBER 16, 2018

You can read her contribution on her blog. You can buy the book in print for £29.39 She writes about the drive to professionalism in PR, and how young people hold the key to bringing about change thanks to their commitment to qualifications and professional development. His words will resonate with anyone working in modern practice.

Handbook 114

Handbook Community Print Writing 114

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. Be sure to download our list of do’s and don’ts for your brand story. What message would it try to convey?

Brand 156

Brand Branding How To Storytelling 156

Stuart Bruce

OCTOBER 1, 2015

The 30 chapters will be published individually over the next few weeks, so I’ll post a copy on my blog when my chapter is released. You can download PRstack #2 as a free ebook or if you’re like me a digital geek who loves print you can order a print copy from Blurb.

Strategy 60

Strategy How To Print eBook 60

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Simply: do they work? But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

PR in High Definition

APRIL 23, 2020

BBC News reported that Facebook and Samsung have donated thousands of devices to the NHS, Twitter chief, Jack Dorsey, donated a quarter of his fortune ($1bn) to fight coronavirus ( Guardian ) and a non-profit has released an open source tool that allows you to print reusable protective masks in just a few hours.

Energy 62

Energy Sports Print Web 62

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss. Makeda Waterman is an online media journalist of 4 years with blog features on CNBC Make It., Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. Asking random questions won’t do the trick. their value.

Social Media 120

Social Media Marketing Media Study 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. How to Generate Media Referenceable B2B Customers with a Blog. Blog about it. Print it out and mail it out to your ABM targets. 40% say live events.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

Case Study 97

Case Study B2B Study Marketing 97

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Presspage

JULY 25, 2018

Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim? If you don’t want files to be altered, mention that.

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Practical Law Construction

OCTOBER 16, 2020

I appreciate that the title of this blog may have put some people off, partly because they’ve had enough of reading about this frankly horrible pandemic , and partly because much ink has already been spilled on the issues arising from the resolution of disputes during it (including by Matt in earlier blogs ). Use the right hardware.

Conference 52

Conference System Video Meeting 52

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Practical Law Construction

APRIL 29, 2020

It is day 38 of lockdown and a month since I last blogged. When it comes to organising a video conference with the parties in an adjudication, I think it is important for the adjudicator to take the lead (like James Frampton mentioned in his blog). Still, it is much better for the environment since everyone is printing less.

Meeting 52

Meeting Skype Video Technology 52

Beyond PR

JULY 14, 2017

If so, download our free 2017 Holiday Gift Guide Pitching Kit to connect with influencers who can promote your brand. Written by, Anna Marevska, an editor and writer for Cision Blog. She is also the print media manager at Cision’s research department and the editor and co-founder of FashionFilesmag.com.

Pitching 66

Pitching Real Estate How To Twitter 66

David PR Group

OCTOBER 8, 2015

With the help of print-on-demand technology available through Amazon and other providers, an individual can upload completed text and a cover design through an online system and quickly have copies printed, an Amazon sales page generated, and a Kindle edition available for download. In a few days, you’re a published author.

Retail 40

Retail Print System Reputation 40

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. Whether your blog receives comments or not. Biz [sic] results = registrations, downloads, etc… on the way to Sales.&#.

Analytics 79

Analytics Publicity Print Measurement 79

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Most people are on their phones even at work, a well-designed piece of mobile content via social can appeal to someone in a way that downloading a whitepaper does not.

B2B 79

B2B Social Media Company Marketing 79

Beyond PR

APRIL 5, 2016

For better or worse, your audience’s opinion can spread in a moment across Twitter, blogs, online news and review sites, and other traditional and digital media sources. For more tips on finding a tool that handles all of your brand monitoring needs, download Justifying a Media Monitoring Service. Source: Google Alerts.

Brand 40

Brand Branding Media Airlines 40

Beyond PR

APRIL 20, 2016

To gain a 360-degree view of the media landscape, monitor the full range of media types that audiences consume and contribute to, including social media, blogs, print and online media; online ratings and reviews; television and radio broadcasting; and the effects of public relations outreach.”.

Report 40

Report Media Television Radio 40

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said. I was reminded of this while reading Got Scoop?

Media Relations 40

Media Relations Media Journalism Print 40

PR Fuel

OCTOBER 2, 2018

Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release. As a result, you accidentally print the wrong numbers. It even matters in blogging, I’d argue. Using of instead of have.

Writing 45

Writing SEO Report Blogging 45

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story. Participate in pre-show press days and other media events.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. H: What about the print quality?

Writing 83

Writing Google Blogging Exercises 83

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. In terms of structure, make sure everything is easy to find (and download) with a few clicks.

Media 52

Media Wikipedia Product Launch Journalism 52