Sword and the Script

JANUARY 3, 2023

I used this feature liberally, but in every instance, the second answer was nearly identical to the first one. I’ve added them where I think they might be useful for readers. I offer a bit of color commentary after some answers an distinguish my commentary using italics. Finally, the header image was created using DALLE-2.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

AUGUST 20, 2019

In most cases, marketers are creative sorts. When we signed up for this gig, few (if any) of us came at it from an interest in statistics and math. Yet here we are, marketing in the digital age, where everything we do is trackable and we are without want for performance data. So what are we to do? Dashboards.

Report 40

Report Marketing Analytics Data 40

Sword and the Script

MAY 14, 2019

The breadth of the Onclusive newscrawler is what enabled the company to report that the number of tier 3 publications have both grown, and have been publishing more articles on average, even as the volume has dropped in the top two tiers. 3) Measuring the influence of coverage. Could Google build an index like this?

Case Study 117

Case Study Software Data Web 117

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. While we do have access to new sources of data, it means nothing without intelligent analysis.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Now, I don’t know about you, but the bin thing is maybe going a touch too far! This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

How To 198

How To Real Estate Web Case Study 198

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. Yet here we are, working in the digital age of marketing.

Report 52

Report How To Marketing Analytics 52

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. We all now have AI voice assistants in the form of Siri and Alexa. How might AI redefine marketing jobs? Will AI replace your job?

Marketing 41

Marketing System Technology Google 41

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Now, I don’t know about you, but the bin thing is maybe going a touch too far! This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Information is everywhere.

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

NOVEMBER 27, 2018

However, there are a few core tactics that will put you on the right path. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. You need to stand for one thing and have a clear message for what you’re putting out in marketing. I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. This is one of the top questions we get from marketers. Show you how a brand could actually go from conception to reality with marketing AI.

How To 41

How To Marketing Software Tools 41

Sword and the Script

APRIL 3, 2018

There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools. Unfortunately, many of these are very expensive, hard to use, require lots of time to tweak and fine-tune searches.

Media 63

Media System Tools Google 63

Sword and the Script

AUGUST 6, 2019

And now, onward with this’s month’s PR Tech Sum …. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. I’ve used it three times and you can see a screenshot of the analytics below. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. Sign up here.

Software 102

Software Analysis Data Tools 102

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 168

Marketing Employee Content Marketing Training 168