Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities. Qualifications.

Engineering 150

Engineering Storytelling Big Data Data 150

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167

Publicity Social Media Measurement Television 167

Onclusive

SEPTEMBER 20, 2017

The typical response is that PR ROI and Earned Media are more difficult to measure. Channels are the method of earned, owned, or paid media that led to the conversion. Knowing true conversions to business objectives and where earned media contributed to those conversions is paramount to succeeding in PR attribution.

Analytics 170

Analytics Measurement Data Technology 170

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Their big challenge is keeping up to date with trends and developments to be able to make informed recommendations in a variety of situations.

Social Media 90

Social Media Trends Communications Crisis Management 90

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

But not only that, when our analysts kind of get a hold of that data, they’re able to be much more prescriptive. And that’s what I was kind of alluding to before was we can say, hey, you need to dial up media relations with these specific outlets or reporters. The predictions are only as good as the data coming into that.

Brand 78

Brand Branding Marketing Data 78

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Good analytics software takes existing data and does the analysis for you, removing the need for mathematical or statistical expertise which permits the transformation of data into analysis. Learn to See at Scale.

Analytics 60

Analytics Data Analysis Technology 60

Sword and the Script

JUNE 3, 2017

The media landscape of today looks different than it did 10 or 20 years ago. Amazon is chock full of social media marketing books based on an organic effort – an opportunity that’s all but evaporated today. It’s a paltry sum compared to the contributing impact it had on modern social media. paved new approaches to marketing.

Web 70

Web Content Marketing Technology Creativity 70

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. More on the second in a bit.)

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52

Ethics Communications Print Television 52