Mindful Marketing
JULY 17, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?
Stephen Waddington
MAY 17, 2020
A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. It was much the same as it had been when I last visited but with some notable exceptions.
Deirdre Breakenridge
AUGUST 26, 2014
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.
Stephen Waddington
APRIL 12, 2020
Tear up your 2020 financial forecast and plan for these market conditions. If you work in bricks and mortar retail, hospitality, travel or tourism that likely means scaling back activity and planning for post-lockdown. Have candid conversations with your bank, clients and suppliers. Market wisely Events have gone virtual.
Communications Conversations
DECEMBER 31, 2019
And Katy Epler at the Richfield Tourism Board. A few of my most popular posts in 2019 include: 15 up-and-coming PR and social media marketers to watch ; 17 additional winners of the 32 Under 32 List and What grade would you give the MIAC on its handling of the St Thomas fiasco? David McCoy, US Bank. Justine Perez, US Bank.
Mark My Words
MARCH 5, 2015
When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. You have to hand it to them!
Solo PR Pro
SEPTEMBER 8, 2015
The dragon over Gringotts Bank in Diagon Alley at the Wizarding World of Harry Potter. By the end of the day, the students had a taste of both the consumer and business side of the theme park and tourism trade, thanks to the Universal PR pros who were willing to share their excitement about their jobs and their profession.
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