Mindful Marketing

MARCH 21, 2020

Although less extreme than those of the Colvin brothers, these tactics also seem “Mindless”: Groupon : specials on Swedish massage, axe throwing, ice skating, and even “group bowling” Local Flavor : offers on experiences such as billiards, salt room, and climbing walls Bed Bath & Beyond : promotional copy reading, “Put (..)

Viral 75

Viral Marketing Retail Transportation 75

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

David PR Group

OCTOBER 6, 2017

Also last year, a Miami man went on an epic rant about the election in a local coffee shop. His disparaging words were captured on video and posted online, turning him into a viral sensation. You are being watched in the bank, the grocery store and when you are pumping gas – and a bunch of other times each day.

Social Media 73

Social Media Airlines Media Reputation 73

Buzzstream

OCTOBER 17, 2018

I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready. This resulted in a total of 70 dofollow links and 126 total pickups—all on a time crunch.

Pitching 105

Pitching Viral Data Content Marketing 105

Buzzstream

AUGUST 28, 2019

This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Census; and the Federal Reserve’s Survey on Debt. How did a trending topic explode on Twitter?

Survey 98

Survey Data Comparison Analysis 98

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Meet people where they are.

Social Media 97

Social Media Conference Media Corporate 97