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Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. 8–10: Breaking Misconceptions About Communicating With Rural Americans. Prepare in advance.

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Celebrating the PR Profession’s LGBTQ Community

PRSay

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. Define your goals and KPIs. Run a gap analysis.

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New book and simulation from Stukent

Karen Freberg

I realized when I was preparing for my latest ProfCon conference last year, it was all about personal branding. In fact, all of the work I had done with Stukent for their conferences and digital events was on personal branding. One day – the answer was literally staring me in the face.

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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

I've had one client 20+ years that began when I did volunteer PR at a large conference the now-client chaired. Finally, develop a face-to-face relationship with a bank or credit union officer. You don’t know what life will bring you in the future and you need to be prepared as YOU are the number one employee of YOUR business.

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Muck Rack Lands a Whopping $180 million in Funding [PR Tech Sum]

Sword and the Script

Axios , which seems to have done an actual interview, which is rare these days, noted: “The money will also help co-founders, chief executive officer Greg Galant and chief technology officer Lee Semel, as well as early employees, liquidate some of their investment.”. Meltwater reviews “strategic alternatives”.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.