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How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Remember to think of what matters in real estate during the general season and then be more specific month-to-month. This should spark some pitching ideas.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. The easiest way to do this is pitching the local media. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Real estate agents tend to not think in terms of the story of the house.

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Public Relations Skills

PR for Anyone

As a real estate agent, it’s important to be the “famous” agent in your community. The media is going to use someone as their real estate expert, so let it be you. By incorporating this type of visibility into your day-to-day plan, it will help you grow your real estate business. People upsizing?

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Don’t Be Vanilla!

PR for Anyone

When pitching the media, or even sitting in a listing appointment, what makes you stand out? According to HomeLight, there are over two million real estate agents in the United States. Below are some things you can do to position yourself as the expert in real estate: Establish a great brand. Vanilla is easy.

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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Remember that all of this content can be tweaked to create media pitches as well. August – 21 st Senior Citizens Day – What are the trends of Senior Citizens and real estate? And read more articles at [link].

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. (Photo Credit: Deposit Photos, Canva).

Pitching 100
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Newsjacking with David Meerman Scott

PR for Anyone

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.